Founder: Tom Evans

Mission:  To provide innovative, competitive products at an affordable price, while making it easier and safer for pre-hospital medical professionals to practice and administer medicine globally.

BizStarts Role: Coaching, mentoring, resource connections, investor practice pitch

EasyG, LLC is a medical product development company founded by Tom Evans, a recent graduate of Marquette University with a degree in Biomedical Engineering.  Tom recognized a need, while working the past three years as an EMT, to connect an Electro Cardiogram (ECG, also known as EKG) to patients more quickly and accurately, as not only minutes, but also seconds can make a difference in a live-saving situation.  Over the past two years, Tom has been developing a device that will greatly enhance the speed in which patients are given an ECG.  They have also continued development of their business plan, which won Marquette University's Best Undergraduate Business Plan Competition in 2011.

"BizStarts Milwaukee really helped us perfect our pitch and business plan, making each presentable to some of the top investors in our area."

The initial product currently being developed by EasyG, LLC is a handheld, non-contact, wireless, ECG monitoring device that will dramatically improve response times during the first critical minutes when an emergency responder arrives to assess the situation of a distressed patient.  The device will be much smaller and lighter, more efficient, and able to function without wires; all characteristics that will differentiate it from existing products.    

With its fast application, EasyG will decrease the time to assess patients' vitals giving emergency medical professionals precious information, thus improving the probability of a positive outcome.  EasyG is not only decreasing time on these specific calls, but allowing responders to respond to more calls, ultimately generating more revenue for the company.

EasyG will initially be sold to private ambulance companies and municipal ambulance services.  However, the market is much larger.

EasyG also sees expansion into other markets, such as hospitals, military, and coroner's offices.  Additionally, it can be sold as an add-on to existing ECG monitors in the marketplace.

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For more information contact Todd Sobotka at tsobotka@bizstartsmilwaukee.com or 414-921-0909