Founders: Scott Johanek and Matt Johanek
Mission: To make traveling with and identifying luggage easier.
BizStarts Role: Coaching and mentoring
Brothers Scott and Matt Johanek founded NoVo, LLC with a focus on creating an innovative, high quality, custom luggage brand. The current market is stagnant, with innovation being made only through material and textile development. NoVo is focused on reviving the industry with its patent-pending Omni-directional maneuverability and color customization technologies.
NoVo, LLC is currently operating in its early development stage. After multiple levels of prototype advancement, NoVo is working with local plastics and textile manufacturing facilities to complete a final product design. Once complete, operations are scheduled to being on March 1, 2013 and will initially provide luggage within the dimensions of 22" x 14" x 9", the standard carry-on size.
Customers will be able to choose between a selection of pre-manufactured color schemes, or full custom color the exterior of their bag using images or any other combination of artistry.
All of this will be made possible through an interactive online store. Customers will be able to visit, custom color different areas of their bag and place an order via an online shopping cart. Once NoVo receives the order, the bag will be manufactured and drop shipped to the customer.
Scott has worked with BizStarts Milwaukee for nearly a year and has gathered valuable information and help from advisors and mentors through the Venture Track program.
Scott has worked with BizStarts Milwaukee for nearly a year and has gathered valuable information and help from advisors and mentors through the Venture Track program. The program will also help him develop further relationships for both business and investment in the future.
For more information contact Todd Sobotka at firstname.lastname@example.org or 414-921-0909.