Interactive Marketing Promotoions (IMP) and its principlas have created a means for companies to utilize promotional games, making marketing efforts more effective, measureable, and compelling to the cusomer. Interactive Marketing Promotions (IMP) and their brand of games Touch-A-Prize was developed by a highly experienced team including technology experts, a highly talented animator, and a merchant who has substantial promotional experience. IMP utilizes its Touch-A-Prize platform to customize a game for the customer's specific business, capture marketing information, consumer datat all delivered in real time directly to the clients contact management system.
Touch-A-Prize games create excitement for consumers while creating leads and marketing information for their clients. IMP is focusing in two market driven consumers: Sports and Automotive. For example, imagine a fan at a Major or minor league baseball game. The announcer syas, "Pull out your phone to play a game for a chance to win $10,000!" Fans grab their phones and play a game via smartphone application downloaded from the team's website. The winner of the game then qualifies to play on the stadium big screen between the 8th and 9th innings for a grand prize up to a million dollars. Not only has the team provided a fun and unique experience for fans; it has kept those fans in their seats or at concession stands (i.e. spending their money at the stadium) until the end of the game, driven traffic to the team's website, and captured a database of okey information about its customers, which have already demonstrated an interest in their products.
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Their Car-I-Want promotion at major auto shows provides the consumer a chance to win $50,000 towards a vehicle or vehicles at the auto show. The consumer approaches the kiosks, enters their information and answers a few marketing questions regarding their auto interests and plays the game for their chance to win the grand prize.
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For more information contact Todd Sobotka at tsobotka@bizstartsmilwaukee.com or 414-921-0909.