Bud Gayhart

Articles written by Bud Gayhart, University of Wisconsin-Whitewater.

Finding Qualified Employees

Finding “qualified” employees is a major challenge to many entrepreneurs.

 

Growth by Acquisitions

When looking to grow your small business, it’s natural to think of ways to stimulate organic growth—expanding sales within existing markets, launching new products, or expanding services. Consider, too, the opportunities for growth through the acquisition of other companies

 

How Quality Defines Competition

One way to define your competitors is by how they compare in terms of quality, value and price.

 

Identifying and Targeting Your Customers

Each business is unique and attracts a specific set of customers.

 

Innovate To Grow Your Company

Develop a planned approach to innovation to ensure sustainability for your enterprise and to place some distance between your company and the competition.

 

Internships Benefit Companies

Internships are a creative way for companies, large and small, to connect with the innovative, talented pool of the next generation.

 

Marketing Plan

A sound marketing plan is key to the success of your business. It should include your market research, location, the customer group you have targeted, competition, positioning, the product or service you are selling, pricing, advertising, and promotion.

 

Why do I Need a Business Plan

Statistics from the Small Business Administration indicate that a business with a plan is 40% more likely to survive than a business without a plan, yet 60% of small businesses do not have a written business plan.